Changing Rakhi Trends

Raksha Bandhan, a sacred festival celebrating the eternal bond between siblings, has evolved over the years, embracing modern trends while preserving its traditional essence. This cherished occasion, much-awaited by brothers and sisters in India, exudes joy, togetherness, and love. It is one of the most awaited festivals that brings the family a sense of joy, happiness, and togetherness. This is one day when the family comes together and celebrates. Brothers wait for this day with much zeal as their sisters, and the occasion is much anticipated as they look forward to exciting gifts on this day. Over the years, there have been considerable changes in the way Raksha Bandhan is celebrated. The practice of celebrating rakhi has changed with the change in generations. In this blog, we delve into the emerging rakhi trends 2023 and in the celebrations, reflecting on how the festival has adapted to the dynamics of the modern world. From personalised gifts and innovative Rakhi styles to virtual celebrations and inclusive practices, let's explore how Raksha Bandhan continues to resonate with love and affection in today's fast-paced era.

1. Sisters Buy Rakhi Gifts for Brother

Gifts are an essential part of any occasion according to traditions and customs. It is an old tradition that has been ween witnessed for ages when sisters tie rakhi to them, and they bless them and vow to protect them in every thick and thin. Also, Rakhi return gifts for sisters was a trend. Instead of giving money, brothers used to buy rakhi gifts to impress their sisters. Nowadays, we see a rising trend of giving return gifts to brothers, whether they are young or older to them. Sisters look for hours online to find the best gift for their brothers. And due to the change in generation, sister wants the best and trendy gifts for their brothers. There are endless options available online for brothers, such as personalised gifts, signature boxes, rakhi with chocolates, etc.

2. Change in Rakhi Styles

With changing times, the Rakhis are also undergoing some transformation. From the traditional Rakhis made of thread and decorative adornments, modern-day Rakhis are getting inspired by the latest jewellery trends, which makes them relevant even after the occasion. From traditional to modern, there are countless options to choose from, such as Rudraksha Rakhi, Ganesh Rakhi, Quirky Rakhi, Silk Thread Rakhi, Chandan Rakhi, Metal Rakhi, Stone Rakhi, Swastik Rakhi, Mauli Rakhi, Personalised Rakhi, Diamond Rakhi, Peacock Rakhi, Silver Rakhi, Lumba Rakhi, Kundan Rakhi, Divine Rakhi, Pearl Rakhi, Designer Rakhi, Zardosi Rakhi, etc. At the same time, now the modern rakhi designs and style of Raksha Sutra have also started changing. Now customised Rakhis and gifts are also being prepared on Rakhi to make this festival memorable forever. Not only that, a single rakhi is no more in trend these days. Various rakhi combos available online serve as rakhi gifts for brothers, bhaiya bhabhi, etc. These combos include rakhi with sweets, rakhi with chocolates, rakhi with dry fruits, Rakhi Sets, Set Of 2 Rakhi, Set Of 3 Rakhi, etc. These new forms of rakhi hold the same traditional value and in no way decrease the significance of the auspicious festival of Raksha Bandhan.

3. Change in Rakhi Celebration

Raksha Bandhan is celebrated in different parts of the country in different styles and is known by different names. Apart from India, the USA, the UK, Australia, and Nepal also celebrates the festival with the same vigour. Earlier, the festival was restricted to India only, but now Indians are all over the country, making the festival popular in every corner of the world. Sisters send < a href= "https://www.bambam.bakewish.in/send-rakhi/brother">rakhi gifts for brothers to celebrate the auspicious festival in different parts of the world. -Rakhi celebrations have surely evolved; distance can no longer be a barrier to celebrating Raksha Bandhan in an increasingly interconnected world. Virtual celebrations have become a trend, allowing siblings separated by miles to come together through video calls, virtual ceremonies, and online gifting options. Raksha Bandhan is no longer confined to traditional brother-sister relationships. In a heartwarming trend, the festival has become more inclusive, with friends tying Rakhis to each other and even individuals adopting animals at sanctuaries and tying Rakhis to them as a symbol of protection and love.

4. Bhaiya Bhabhi Rakhi Has Gained Popularity

Raksha Bandhan traditionally stands for sister, tying rakhi to brothers, but a new tradition which was conceived in Rajasthan celebrates Raksha Bandhan with Bhabhi as well. This has now spread to most parts, and now Bhaiya and Bhabhi both are celebrated on rakhi, and gifts are exchanged with both of them, which also marks the welcome of their Bhabhi into the family. This tradition makes new memories and spreads joy. A new name has been given to Rakhi for bhabhi, i.e., Lumba raRakhiYou will witness different types of Lumba rakhi that are available online or even in stores nearby you, such as jewelled Lumba Rakhi, Zardosi Lumba Rakhi, designer Lumba rakhi, Stone Decorated Lumba Rakhi, jhumka-style Lumba rakhi, pearl Lumba rakhi and much more.

5. Social Media Influences

Social media platforms have played a significant role in transforming the way Raksha Bandhan is celebrated. People share their festive preparations, Rakhi designs, and heartwarming stories, fostering a sense of unity and excitement among the masses.

6. Rakhi for a Cause

Many NGOs and charitable organisations are now promoting the concept of "Rakhi for a Cause." Under this trend, Rakhis are made by underprivileged women, and the profits generated are used to empower and support these women and their families.

7. Same Day Delivery and Free Shipping

It used to be quite a nightmare till recently but with the advent of big World Wide Web, this task has become as easy as clicking a button. It is now possible to send Rakhi to anywhere within or outside the country via the Internet with same-day delivery and the option of free shipping. And they are not even lack of choices since a wide variety of options are available.

Final Thoughts

As we witness the changing trends of Raksha Bandhan, it becomes evident that this age-old festival has gracefully embraced modernity while retaining its core values of love, protection, and togetherness. The tradition of sisters tying Rakhi to their brothers has evolved into a more inclusive celebration involving friends and even bhabhi. The emergence of personalised Rakhis and thoughtfully curated gifts has added a touch of uniqueness to the festivities. Furthermore, the advent of social media and online gifting platforms has connected siblings across distances, fostering a global celebration of sibling love. While we celebrate these emerging trends, let us cherish the spirit of Raksha Bandhan and treasure the bonds that tie us together, making each Rakhi celebration a timeless and cherished memory.