Famous Rakhi Ads That Have Stolen Hearts of All
We all have grown up watching Raksha Bandhan ads that show the undying bond of a brother and sister relationship. Siblings are probably the sweetest gifts one could ever ask for. Growing together, cute quarrels, the joy of seeing each other take life's steps, the grief that catches each other when they are sick; Words cannot describe the relationship brother and sister's share.
It is again that time of the year when brands are ready to show the unique bond between siblings on the occasion of Raksha Bandhan. Indian advertisers are looking for new ways to connect with the younger generation by showing the sibling bond with innovative rakhi advertisements in a new light that reflects modern mobility.
However, this year we see brands trying to break stereotypes through their stories, and urging the audience to think that this festival is all about tying a rakhi on someone who protects them.
Cadbury
Every year, Cadbury Celebrations always comes up with heart-warming Raksha Bandhan ads. But an ad from 2015 won the hearts of millions where a sister was shown telling her brother that she does not need his protection and when asked why she still ties the rakhi, she says it is because he gets her favorite Cadbury every year after the advertisement ends, the girl refuses to share her chocolate, stating that she is capable of protecting her chocolates as well. This was one of the best Raksha Bandhan creative ads by Cadbury.
ParleG- #YouAreMyParleG
Parle Products has released the second of five advertising films under the #YouAreMyParleG campaign on the occasion of Raksha Bandhan. Digital film has been used using crowded content and shows the beauty of the brother-sister relationship. The video takes us through the daily manipulation of a brother-sister relationship. It was a great initiative taken by parle G to invest in rakhi advertisement.
Surf Excel: Daag Acche hai
Being a detergent brand, surf excel always comes up with creative content that showcases emotions and true relations. And, one of its ads that showcase brother-sister relation on Raksha Bandhan was incredible. One of the earlier commercials of surf excel captured the beautiful relationship between brother and sister. "It's a lovely and cute ad that shows that even when you're younger, as an older child you naturally feel protective of your younger brother or sister.
Micromax
Taking a progressive approach, this TVC breaks stereotypes reflecting on changing times and how the bond between a brother and sister has evolved. This Raksha Bandhan, Micromax celebrates this progressive brother-sister relationship in which ‘Raksha’ takes on a new meaning; Where like her brother, the sister also protects her brother, and supports him.
Honeywell
The concept of Raksha Bandhan Honeywell's digital film by The Womb showcases the side of caring for an elder brother who understands and supports his sister and her professional commitments. It gives a brother-sister relationship a modern, contemporary twist while maintaining the traditional spirit that shines during this festival.
Tanishq
Tanishq, India's most loved and trusted jewellery brand, has launched its latest digital film on Raksha Bandhan, celebrating the beautiful bond between a sister and her sister-in-law. It is indeed one of the most entertaining Raksha Bandhan creative ads. The film beautifully portrays how their relationship goes beyond the traditional sister-in-law dynamic and showcases them as #SistersByChoice. The film highlights the significance of the 'Lumba Rakhi' tradition on Raksha Bandhan, symbolising the pure bond of love, care, and nurturing. It signifies that the brother and the sister-in-law are responsible for the sister's protection, creating a protective cocoon around her.
Myntra
On the auspicious occasion of Raksha Bandhan, Myntra presents its 'House of Pataudi' video campaign featuring the beloved siblings Saif Ali Khan and Soha Ali Khan. House of Pataudi, an ethnic wear brand known for its contemporary yet intricate designs, is co-owned by Myntra, Saif Ali Khan, and Exceed Entertainment. However, Myntra introduces many advertising Raksha Bandhan creative ads, but this one surely steals the heart. Myntra's engaging Raksha Bandhan ads focus on expressing love through fashionable gifts, featuring trendy clothing, rakhi gift hampers, and accessories that make for ideal Rakhi presents.
And the celebration continues! If you are lucky enough to have a brother or sister, do not miss expressing your gratitude and love towards him/her on this occasion. We rarely call our brother or sister "I love you", but this Raksha Bandhan takes a few seconds to let them know how much you love them. Doesn’t matter if they are away due to any reason, you can always connect with them online and send gifts and convey your love via Facetime and social media. This year, go the extra mile and send rakhi with chocolate online with rakhi gifts right at their doorsteps. There are online portals offering a plethora of rakhi gifts online. All you need to do is visit the website and explore options and simply send rakhi online in a hassle-free way. Happy gifting! Happy Raksha Bandhan!
